Claudia Caetano

Marketing & Distribution
Executive

Driving global film presence through strategic marketing, effective distribution, and compelling content campaigns.

Claudia Caetano

About Me

I am a passionate and dedicated Marketing & Distribution Executive at HanWay Films, based in London. My career is centered on bringing compelling cinematic stories to global audiences through strategic marketing initiatives and robust distribution plans. With a solid foundation in marketing and a specialized Master's in Film Distribution and Marketing, I bridge creative vision with commercial success.

My expertise at HanWay Films spans the entire marketing lifecycle, from crafting insightful market brochures and script packages to approving marketing materials like posters and trailers essential for global film markets. I excel in optimizing content visibility, supporting sales teams with vital assets, and maintaining up-to-date online platforms. I also possess extensive experience in managing the intricate logistics of market office operations, ensuring seamless execution at major industry events.

I am driven by a desire to innovate within the film industry, developing new social media strategies to amplify promotional content and meticulously tracking viewership data to inform sales reports. My journey reflects a consistent progression from coordinator to executive roles, demonstrating a strong ability to manage complex projects, foster distributor relationships, and maintain critical communication channels, all contributing to the financial health and market reach of film titles.

Work Experience

A comprehensive overview of my professional journey and achievements.

HanWay Films Logo

Marketing & Distribution Executive

HanWay Films

September 2024 – Present

  • Directed the creation of market brochures, seasonal library brochures, script packages, and mailing campaigns to effectively support the sales team.
  • Managed the approval process for all marketing materials, including billing blocks, posters, trailers, and local film title changes, ensuring brand consistency and market relevance.
  • Maintained and updated the company website and online screening platform, providing seamless access to the latest materials for the sales team.
  • Oversaw the complete lifecycle of market office setup, from design and build-up to take-down and general management, ensuring efficient operations at industry events.
HanWay Films Logo

Sales & Marketing Assistant

HanWay Films

October 2023 – September 2024

  • Proofread and optimized various marketing materials for market events, including concertinas, promo reel title cards, script decks, and mailers.
  • Collaborated with the marketing team to develop and implement new social media strategies, posting promotional content to enhance title visibility.
  • Facilitated the distribution of new materials and features on the screening platform and analyzed viewership data for sales team reports.
HanWay Films Logo

Office Coordinator

HanWay Films

August 2022 – October 2023

  • Compiled detailed reports on comparable films, providing critical data to the sales team for assessing the value of potential projects.
  • Developed and implemented systems to track and manage follow-ups with distributors on outstanding revenue from library titles.
  • Efficiently managed the company inbox and phone lines, directing key inquiries to the appropriate departments to ensure timely responses.
HanWay Films Logo

Cannes 2022 Market Intern

HanWay Films

May 2022 – May 2022

  • Greeted and guided guests to meetings and presented project materials for available territories in the office reception area at Cannes.
  • Contributed to social media efforts and compiled film critic reviews for mailing campaigns surrounding Jerzy Skolimowski’s EO world premiere.
  • Proofread marketing materials to meet stringent print deadlines for the market.
Allard USA Logo

Marketing Coordinator

Allard USA

June 2019 – August 2021

  • Coordinated all exhibit services, including booth space, electricity, furniture rental, and material handling, for over 50 trade shows annually across the United States and Mexico.
  • Managed inventory levels and arranged timely shipment of marketing materials, such as literature and giveaways.
  • Edited and ordered new marketing literature; updated and created product and content webpages using Magento and Pimcore.
BYL

Marketing Assistant

Balance Your Life...A Wellness Gala

January 2019 – May 2019

  • Updated the company website to effectively promote clients and upcoming events.
  • Assisted in developing branding strategies and marketing plans to support client business growth.
  • Coordinated, organized, and participated in wellness events to promote clients, vendors, and practitioners.
  • Designed promotional flyers and brochures providing information about personal growth workshops.
RSC Architects Logo

Marketing Assistant

RSC Architects

October 2018 – January 2019

  • Created checklists and proposal schedules, coordinating with staff to produce high-quality RFP/Q submissions.
  • Collaborated with project managers and designers to generate compelling printed and digital marketing materials.
  • Developed and edited email blasts and social media posts to promote the company’s portfolio and brand effectively.
NJA

Research Intern

New Jersey Performing Arts Center

January 2018 – May 2018

  • Conducted research to identify various opportunities for expanding awareness of the N.J. Performing Arts Center.
  • Recommended and assisted in the development and execution of a series of special awareness events.
  • Updated the membership database to ensure accurate records for effective fundraising outreach.
Prudential Financial Logo

Marketing Assistant

Prudential Financial

February 2015 – January 2017

  • Provided comprehensive administrative support to two Financial Services Managers in Northeast N.J.
  • Scheduled recruiting appointments for new adviser candidates and administered candidate testing.
  • Maintained and updated client files for review by the Financial Services Manager.
  • Trained new marketing assistants within the department, facilitating smooth onboarding and consistent performance.

Education

My academic background and specialized studies.

Birmingham City University Logo

MA Film Distribution and Marketing

Birmingham City University

September 2021 – January 2023

Montclair State University Logo

Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services

Montclair State University

January 2014 – December 2018

Award: 2018 Outstanding Graduating Senior Award for the Marketing Department. GPA: 3.6

Activities and Societies: Member of Alpha Lambda Delta, Dean's List (2014 - 2018)

Bournemouth University International College Logo

Tourism and Travel Services Marketing Operations

Bournemouth University International College

January 2017 – December 2017

Studied Tourism Marketing in Spring 2017 semester.

Let's Connect!

I'm always interested in discussing new opportunities in film marketing and distribution. Let's create something amazing together.

Get in Touch

Feel free to reach out via the form, or connect with me on LinkedIn.

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